Monthly Archives: November 2015


The Social Appeal of Social Fundraising

Associations are fully entrenched in the world of social media—using various tools to communicate with and engage their audiences. But is it an effective tool for fundraising? The answer is no—and yes. With more organizations using social media tools in their overall communication strategies, it seems like a natural segue to use the same tools [...]

Mission Is Key in Direct Marketing Group’s New Fundraising Principles

A well-defined mission and transparency are critical elements in new guidelines for nonprofit fundraising. Successful fundraising is built on trust: That’s the message underlying new guidelines for ethical fundraising from the Direct Marketing Association Nonprofit Federation. “Donors expect nonprofits to be accountable and transparent,” Senny Boone, general counsel for DMANF, said in a statement. “The [...]

What Donors Want – But Don’t Often Get

Charities don’t do nearly enough to tell donors how their money will be used. That’s one of the striking preliminary findings from a new survey by the researcher Penelope Burk. This is the fourth year that Ms. Burke, president of Cygnus Applied Research, has conducted an online survey with thousands of donors. The survey asked [...]

Report: Charitable Giving Will Increase 5.7 Percent in 2014

Charitable giving is estimated to increase 5.7 percent during 2014, according to the latest report from the Atlas of Giving. The 5.7 percent estimated increase in 2014 was revised from earlier predictions, which the company dubbed a “reduction.” The Dallas, Texas-based Atlas released its initial estimates for giving in 2013 and 2014 in January and [...]

Get Clear to Drive Better Business Revenue

In a time when many nonprofits are still conservative about growth potential, some of the most successful organizations are the ones with a “clarity of purpose.” More people are planning to grow. They know they need to grow, but the growth is still a challenge. Read this article and more at

Study: People Want to See Impact of Charity-Linked Buys

A new study shows that consumers who purchase charity-linked products want more than just to purchase more wristbands, or pom-poms, or, you know, stuff. They want proof that their money is helping the cause. Seeing pink? Relax. It’s not just you. October is Breast Cancer Awareness Month, and thanks to a bevy of corporations and [...]

ADS partner, the American College of Prosthodontists Education Foundation (ACPEF), establishes $1.25 million partnership with Henry Schein

ADS partner, the American College of Prosthodontists Education Foundation (ACPEF), establishes $1.25 million partnership with Henry Schein, “the world’s largest provider of health care products and services to office-based dental, animal health and medical practitioners”, to fund the development of pre- and post-doctoral curriculum focused on computer-aided design and manufacturing (CAD/CAM) technology.

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