What Donors Want – But Don’t Often Get

Charities don’t do nearly enough to tell donors how their money will be used. That’s one of the striking preliminary findings from a new survey by the researcher Penelope Burk. This is the fourth year that Ms. Burke, president of Cygnus Applied Research, has conducted an online survey with thousands of donors.

The survey asked donors “what could unleash your philanthropy at a whole new level?” Nearly half of the donors said that they had more money to give but held back. Many of them said that was largely because they had not received enough information about how past donations had been spent.

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